The importance of ‘Rapid’ or why speed Is now a strategic Imperative.

In today’s climate of volatility, speed isn’t just a competitive advantage – it’s a survival trait. 

According to McKinsey, companies that move decisively and adapt rapidly outperform their peers in both growth and profitability, especially in uncertain markets.¹ 

Meanwhile, a YouGov study revealed that over 60% of UK business leaders believe their organisation is “too slow” to respond to emerging opportunities.²

Harvard Business Review notes that organisations with high ‘velocity’ — the ability to quickly translate insight into action — are significantly more resilient and innovative.³

At CCR, we believe hesitation is costly – not just in lost time, but in lost relevance. When brand and marketing decisions stall, so does growth. The traditional model of long planning cycles and siloed execution is no longer fit for purpose. Today’s successful brands must operate like high-performance teams: aligned, responsive, and ready to act at speed. And, they need the tools to deliver.

That’s why we exist. CCR is a rapid transformation consultancy built to fast-track clarity and commercial success. We help brands and leadership teams move quickly and confidently – aligning stakeholders, building momentum, and closing the gap between thinking and doing. 

From redefining marketing strategy and brand positioning, to enabling internal change, product pivots, or cross-functional acceleration – we bring structure to urgency and pace to ambition. Whether it’s marketing or beyond, we turn vision into decisive action that drives value where it matters most.

Because in a world where the only constant is change, being rapid isn’t reckless. It’s essential.

So, don’t hesitate to contact us to see how we can accelerate your next.

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¹ McKinsey & Company, “The Need for Speed in the Post-COVID World”

² YouGov / Business Leaders Survey, 2023

³ Harvard Business Review, High Velocity Decision Making, 2022