CCR's Christine recently attended the Nobel Prize Outreach and Royal Society dialogue, The Future of Science with AI, featuring Nobel Prize laureates Demis Hassabis and Paul Nurse. The discussion focused on the future of science, but many of the themes felt strikingly relevant to the transformation challenges facing marketing leaders today. Four ideas in particular stood out. 1. Asking questions may become more valuable than finding answers One theme repeated throughout the d

It’s been a fast-moving start to the year at CCR. We’ve been delivering projects that transform our clients’ marketing and set them up for excellence – clarifying priorities, aligning teams, and building the frameworks that enable delivery. Here is how we turned an urgent fix into long-term strategic impact. The Challenge: A high-pressure website rescue Our starting point was the pressing need to stabilise a website redevelopment for a global philanthropic arts organisation,

Another transformation programme delivered by CCR. We defined the roadmap for a top South African jewellery retailer to transition from domestic leader to global brand . The brand had built a devoted following through craftsmanship, product innovation, and in-store experience. However, its marketing, digital ecosystem and audience strategy were still largely domestic, limiting global growth potential. We applied our Triple A 12-week transformation framework to ready the bra

We’ve just completed our first series of workshops for the Haringey Global Entrepreneur Programme , and it was a powerful, high-impact experience focused on accelerating marketing capability. Delivered as a half-day, in-person session, the workshop combined clear strategic theory with applied thinking , helping founders and emerging entrepreneurs strengthen their marketing understanding while learning how to translate it into better business decisions. The aim was to enable

A new trend is emerging across the creative and marketing world. Generative AI, once the loudest voice in the room, is being quietly overtaken by something more pragmatic: process-focused AI. There are many reasons why GenAI is losing ground – not least the justified fears within the creative community about ownership, originality, and creative integrity. These are important debates, and they should continue. But for agency leaders – the ones responsible for P&Ls – another fo

Marketing has never been more complex – or more critical. Businesses are navigating shifting customer expectations, tightening budgets,...

In marketing today, the pace of change isn’t just fast – it’s relentless. New platforms, shifting algorithms, AI breakthroughs, and...

That’s half the rate of the US (59%), and behind France (38%) and Ireland (36%), according to a recent global Hays survey of 46,000...

Designed to empower you to activate your transformation with your internal teams or with our network of specialists - fast. Talk to us to...

In today’s climate of volatility, speed isn’t just a competitive advantage – it’s a survival trait. According to McKinsey, companies...

There’s no longer any doubt: AI is here, and it’s here to stay. Most businesses now accept that artificial intelligence will play a...

A recent IBM survey reveals a notable shift in CEO thinking: ‘the number of CEOs expecting growth to be fuelled by AI has fallen by 12%,...