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From local success to global scale-up in 12 weeks
Another transformation programme delivered by CCR. We defined the roadmap for a top South African jewellery retailer to transition from domestic leader to global brand . The brand had built a devoted following through craftsmanship, product innovation, and in-store experience. However, its marketing, digital ecosystem and audience strategy were still largely domestic, limiting global growth potential. We applied our Triple A 12-week transformation framework to ready the bra
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Delivered: Global Entrepreneur Programme marketing workshop. Next: CCR’s AI in Marketing Accelerator.
We’ve just completed our first series of workshops for the Haringey Global Entrepreneur Programme , and it was a powerful, high-impact experience focused on accelerating marketing capability. Delivered as a half-day, in-person session, the workshop combined clear strategic theory with applied thinking , helping founders and emerging entrepreneurs strengthen their marketing understanding while learning how to translate it into better business decisions. The aim was to enable
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Beyond the Prompt: The Rise of process-focused AI
A new trend is emerging across the creative and marketing world. Generative AI, once the loudest voice in the room, is being quietly overtaken by something more pragmatic: process-focused AI. There are many reasons why GenAI is losing ground – not least the justified fears within the creative community about ownership, originality, and creative integrity. These are important debates, and they should continue. But for agency leaders – the ones responsible for P&Ls – another fo
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CCR as your Fractional CMO: clarity, momentum, growth
Marketing has never been more complex – or more critical. Businesses are navigating shifting customer expectations, tightening budgets,...
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The cost of hesitation in brand focus and marketing
In marketing today, the pace of change isn’t just fast – it’s relentless. New platforms, shifting algorithms, AI breakthroughs, and...
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Only 29% of UK firms are encouraging staff to use AI tools!
That’s half the rate of the US (59%), and behind France (38%) and Ireland (36%), according to a recent global Hays survey of 46,000...
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CCR’s Triple A framework
Designed to empower you to activate your transformation with your internal teams or with our network of specialists - fast. Talk to us to...
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The importance of ‘Rapid’ or why speed Is now a strategic Imperative.
In today’s climate of volatility, speed isn’t just a competitive advantage – it’s a survival trait. According to McKinsey, companies...
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AI Is here to stay – but how should you use it?
There’s no longer any doubt: AI is here, and it’s here to stay. Most businesses now accept that artificial intelligence will play a...
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Hesitation is costly. Speed creates advantage.
A recent IBM survey reveals a notable shift in CEO thinking: ‘the number of CEOs expecting growth to be fuelled by AI has fallen by 12%,...
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