A new trend is emerging across the creative and marketing world. Generative AI, once the loudest voice in the room, is being quietly overtaken by something more pragmatic: process-focused AI. There are many reasons why GenAI is losing ground – not least the justified fears within the creative community about ownership, originality, and creative integrity. These are important debates, and they should continue. But for agency leaders – the ones responsible for P&Ls – another fo

Marketing has never been more complex – or more critical. Businesses are navigating shifting customer expectations, tightening budgets,...

In marketing today, the pace of change isn’t just fast – it’s relentless. New platforms, shifting algorithms, AI breakthroughs, and...

That’s half the rate of the US (59%), and behind France (38%) and Ireland (36%), according to a recent global Hays survey of 46,000...

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In today’s climate of volatility, speed isn’t just a competitive advantage – it’s a survival trait.  According to McKinsey, companies...

There’s no longer any doubt: AI is here, and it’s here to stay. Most businesses now accept that artificial intelligence will play a...

A recent IBM survey reveals a notable shift in CEO thinking: ‘the number of CEOs expecting growth to be fuelled by AI has fallen by 12%,...